Sysco is a huge distributor of food-service related items in the U.S. Anyone who has ever worked in a restaurant knows this name and has seen their old logo many many times. Recently Sysco unveiled a new identity to replace its 38-year-old cube logo used since the beginning of doing business. "The new logo does away with the acronym and turns it into a proper name by going with the friendlier "Sysco" building on the familiarity of the name and surely the lack of anyone asking what SYSCO stood for. The new logo is meant to emphasize Sysco's commitment to sustainability and delivering quality products." - By Armin on Dec.12.2008 http://www.underconsideration.com/brandnew/archives/a_leaf_grows_on_the_road.php